MediaSpace: Geolocation Data & Analytics

Step-by-Step Guide to Accessing Geolocation Data in MediaSpace

Accessing and interpreting geolocation data in MediaSpace can provide valuable insights into where your viewers are located, which can inform content distribution strategies, scheduling, and localization efforts. Here’s a step-by-step guide on how to access and interpret the geolocation data, along with examples of how this data can be applied.

Access MediaSpace

1. Log in to MediaSpace:
   • Open your web browser and log into my.mines.edu with your Mines credentials.
   • Navigate to the MediaSpace tile within my.mines.edu or use the url, mediaspace.mines.edu.
     

Navigate to My Media

2. Go to My Media:
   • Click on My Media from your Profile Image to access your My Media library.
     

Navigate to Video Analytics

3. Open Analytics:
   • Within My Media, click on the Analytics (graph icon) button next to the video you are evaluating.
     

Step 3: Access Geolocation Data

4. Navigate to Geolocation Section:
   • Look for a section or tab labeled Top Countries. This section provides data on where your viewers are located.
5. View Geolocation Data:
   • The geolocation section includes a map and a table with detailed information. The map visually represents viewer locations, while the table provides specifics such as country, state, city, and number of views.
     

Interpret Geolocation Data

6. Analyze the Map:
   • The map will highlight areas with high viewer activity. Larger or more saturated markers often indicate higher viewership in those regions.
7. Examine Detailed Metrics:
   • Below the map, detailed metrics will be available, such as:
     • Top Countries: The countries where views are coming from.
       
     • State / Region: Click on a country on the map to view specific states or regions where views are coming from.
       
     • City: Click on a state or region on the map to view specific cities or where views are coming from.
       
     • Player Impressions: The number of views from each location.
     • Player Impressions Distribution:  The percentage of total views a video has received from a specific location.
8. Filter Data:
   • Use available filters to refine the data. You can filter by date range, Domains, Page URLs, and more to get specific insights.
     

Examples of How to Apply Geolocation Data

1. Optimizing Release Times:
   • Example: If your primary viewers are located in a specific time zone, schedule uploads, live sessions, or content releases at times that are convenient for that audience.
2. Targeted Communication:
   • Example: Use geolocation data to tailor your communication efforts. If a particular region shows high engagement, you may consider targeted emails, or notifications for that audience.
3. Improving Accessibility:
   • Example: If data shows significant viewership from regions with slower internet speeds, optimize video quality and loading times to improve accessibility and user experience.
4. Understanding Audience Demographics:
   • Example: Use geolocation data to understand your audience’s geographical distribution better. This information can help tailor content to meet the cultural and educational needs of your audience.
5. Strategic Planning:
   • Example: Incorporate geolocation data into strategic planning for content creation and distribution. Knowing where your audience is can influence the type of content you produce and the way you distribute it.

Best Practices for Using Geolocation Data

1. Regular Monitoring:
   • Regularly check the Technology Dashboard to stay updated on how your media is being accessed and used. Frequent monitoring helps identify trends and issues early.
2. Actionable Insights:
   • Focus on actionable insights. Use the data to make informed decisions that enhance the viewing experience and improve content quality.
3. Share Insights with Stakeholders:
   • Share relevant data and insights with stakeholders, such as faculty, IT staff, or content creators. Collaborative efforts can lead to more effective media strategies.
4. Contextualize Data:
   • Understand the context behind the data. For instance, a spike in views might coincide with a specific event or assignment. Analyzing context helps in accurate interpretation.
5. Privacy Considerations:
   • Ensure that data usage complies with privacy regulations and Mines policies. Anonymize data where necessary and use it responsibly.