MediaSpace: Channel Analytics

Accessing and interpreting channel analytics data within MediaSpace can provide insights into how your content is being used and help you make data-driven decisions to enhance viewer engagement and optimize content. Here’s a step-by-step guide on how to access and interpret these analytics, along with examples of how this data can be applied.

Step-by-Step Guide to Accessing Channel Analytics in MediaSpace

Accessing and interpreting channel analytics data within MediaSpace can provide insights into how your content is being used and help you make data-driven decisions to enhance viewer engagement and optimize content. Here’s a step-by-step guide on how to access and interpret these analytics, along with examples of how this data can be applied.

Access MediaSpace

1. Log in to MediaSpace:
   • Open your web browser and log into my.mines.edu with your Mines credentials.
   • Navigate to the MediaSpace tile within my.mines.edu or use the url, mediaspace.mines.edu.
     

Navigate to Channel

2. Go to your Channel:
   • Click on Channels from the main navigation to access your channel.
     
   • Next, click on the specific channel you wish to analyze.

Navigate to Channel Analytics

3. Open Analytics:
   • Click on the Actions drop-down menu, followed by Analytics.
     

Interpret the Analytics Data

4. Overview of Key Metrics:
   
   • The analytics dashboard will display various metrics. Key metrics to look for include:
     • Highlights: An overview of your channel’s performance metrics.
     • Category Page Views: Views from category page compared to all views.
     • Top Videos: Top performing videos within your channel, based on MediaSpace’s performance formula.
     • Top Viewers: Viewer rankings based on user’s total number of video plays.
     • Insights: A snapshot of Domains, Locations, and Devices.
     • Category Performance Over Time: A timeline graph that can be sorted by Player Impressions, Plays, Unique Visitors, Minutes Viewed, Average Drop Off Rate, and Average Completion rate.
     • Top Countries: Geolocation data representing where your users are viewing your content from.  Click on the map to drip down into specific countries, states, regions, and cities.
     • Device Overview: Device data representing which types of devices your viewers are using. (Desktop, Tablet, Mobile)
     • Top Domains: Data on which website your content is being viewed from. (e.g. MediaSpace, Canvas, etc.)
        

Export and Share Data

5. Export Analytics Data:
   • Use the export function to download the analytics data for further analysis or reporting. This content will be emailed to your @mines.edu email address and is  available in CSV format.
     
6. Share Insights:
   • Share the insights with relevant stakeholders such as faculty, content creators, or administrative staff. Use this data to inform discussions and decisions about content strategy.

Examples of How to Apply Channel Analytics Data

1. Content Improvement:
   • Example: If you notice high drop-off rates at specific points in videos, review those sections to identify potential issues (e.g., content quality, relevance, or presentation style). Modify the content accordingly to retain viewer interest.
2. Targeted Content Creation:
   • Example: Use insights on viewer preferences and engagement to create more of the content that resonates most with your audience. For instance, if certain types of videos have higher completion rates, consider producing more videos in that format or on similar topics.
3. Optimize Viewing Experience:
   • Example: If analytics show that a significant portion of your audience uses mobile devices, ensure that your videos are optimized for mobile viewing. This could include shorter video lengths, mobile-friendly formats, and ensuring fast loading times.
4. Scheduling Content Releases:
   • Example: Analyze the peak times when viewers access the channel and schedule new content releases during these times to maximize viewership.
5. Enhanced Engagement Strategies:
   • Example: If engagement metrics reveal that interactive elements (like quizzes or calls to action) increase viewer retention, incorporate more interactive components into your videos.
6. Resource Allocation:
   • Example: Allocate resources more effectively by focusing on high-performing channels. Invest more in promoting and enhancing content that shows high engagement and viewership.
7. Performance Tracking:
   • Example: Track the performance of different channels over time to identify trends and measure the impact of changes or new content strategies. Use this data to continuously refine and improve your approach.
8. Audience Feedback:
   • Example: Use analytics data to gather indirect feedback about your content. High engagement and completion rates generally indicate that the audience finds the content valuable, while low rates might suggest the need for improvement.

Best Practices for Using Channel Analytics

1. Regular Monitoring:
   • Regularly review analytics to stay updated on how your content is performing and to quickly identify any emerging trends or issues.
2. Set Clear Goals:
   • Establish clear goals and key performance indicators (KPIs) for your channels. Use analytics to measure progress towards these goals.
3. Combine with Other Data Sources:
   • Integrate analytics data with other sources of feedback, such as surveys or direct viewer feedback, for a comprehensive understanding of your content’s impact.
4. Act on Insights:
   • Use the insights gained from analytics to make informed decisions and take action to improve content quality, engagement, and accessibility.
5. Communicate Findings:
   • Share relevant analytics insights with your team and stakeholders. Use data to support recommendations and foster a data-driven culture.
6. Maintain Data Privacy:
   • Ensure that the use of analytics data complies with privacy regulations and institutional policies. Protect viewer privacy and handle data responsibly.